When creating brochures and booklets, it is important that typography and visual hierarchy is used effectively to engage readers and communicate messages clearly. By carefully selecting fonts, sizes, and styles, I establish a strong typographic structure that guides the reader’s eye naturally through the content. Using visual hierarchy, I strategically place headings, subheadings, and supporting text to prioritize information, making each piece both visually appealing and easy to navigate. This approach ensures that the key points stand out while maintaining a cohesive and professional design throughout.